Thank you for visiting a Cequent website. The following is a description of how
we collect, store, and use the personal information you provide us through any
of the websites operated by Cequent.
information on this website. For a complete description of our online privacy
practices, please review the following details.
Our Website and Information Collected Online
on-line collection of information through the Cequent Websites, but do not apply
to information that may be collected by Cequent off-line.
organizations to which we link, including websites that are operated by our
parent or affiliate companies or that are not otherwise a part of the Cequent
family of websites (collectively, “third party sites”).
you link before you submit any personal information to that site. We are not
responsible, and disclaim any liability for the independent practices or LegalContent
of any third party site.
Special Note to Non-U.S. Visitors
States, which may not necessarily be consistent with the laws and regulations of
your home country. Any information that you provide to Cequent will be treated
By using the Cequent Website, you are accepting the practices described in this
generally apply only to activities and information collected on a going forward
this Site to make sure you are aware of any changes and how your information may
be used. Your continued use of this Website signifies your acceptance of these
To simply browse our Website, we do not ask you to provide any information.
However, if you wish to participate in some of the features and services, we may
ask you to provide certain personal and/or demographic information. Personal
be used to personally identify you or contact you online or offline. This may
include, for example, your name, postal address, e-mail address, phone number
(“personally identifiable information”) as well as other non-personally
identifiable information or demographic information such as your date of birth,
age, gender, habits or preferences when such information is tied to your
personally identifiable information (collectively, “personal information”).
Personal information is only collected with your knowledge (i.e., if you
voluntarily provide it to us through one of the many online forms available on
the Cequent Website) and will usually take the form of:
- Registration or sign-up
- Sign up for a newsletter that is specific to an event, product, or website and
that is not included under general website registration;
- Sweepstakes, contests, or other promotions;
- Surveys and polls;
- Message boards and other interactive activities;
- Purchasing a Cequent product through our online shopping system;
- E-cards, tell-a-friend, or other one-time use features;
- Feedback, questions, or comments through one of our Contact or “Ask the Expert”
- Information submitted in a business capacity (e.g., resumes, media requests,
- Any other request that requires the submission of personal information (e.g.,
Consumer Panel, Product Request, “Where to Buy,” etc.)
Note: depending on the Cequent site that you are visiting, some or many of the
activities listed above may not be available.
The types and amount of information collected for the features listed above will
vary depending on the activity. The requested personal information may include:
first and last name, email address, home address (including city and state),
telephone number (work or home), and (for those purchasing products online)
credit card information. For some activities, you may be asked to create a
username and/or password and/or to provide additional, demographic information,
including: (i) your age or date of birth, (ii) gender, (iii) frequency of use,
purchase, and consumption of certain Cequent products and/or other similar
products, (iv) facts about your business, and/or, (v) other information relevant
to the Cequent product you’ve purchased or the specific Site which you are
If demographic information is collected for an activity that also requires
personal information, we may combine the demographic information with your
personal information. Combining data allows us to customize the notices we send
you and the LegalContent we provide you according to your interests and preferences
Generally, all information collected is used for the purpose for which the
information was collected or as otherwise identified at the point of collection
Website (“general website registration”), the information you provide is used to
offer you the benefits and privileges that typically come along with
registration. This may include access to and use of exclusive or personalized
LegalContent or activities on the Cequent Websites (e.g., message boards, upload
features, personalized recipe boxes, etc.), participation in special events and
promotions (contests, sweepstakes, coupons, etc.), and the ability to receive
the communications or marketing material you select at the time of registration
or that automatically come with your registration. Similarly, if you contact us
via an online contact form or through one of our Ask the Expert features, your
information is used to respond to your inquiry or comment, and in some
instances, post the answers to your question in anonymous form on the relevant
Website. And, of course, any credit card information you provide us is used to
fulfill and process your online purchases.
When registering or providing information on our Sites, you may also be given
the option (through a check box or otherwise) to have your information used for
an activity or service different from the primary activity or service that you
are requesting. For example, if you are signing up for a contest or other
promotion, you may also be able to sign up for newsletters or alerts from the
Site hosting the promotion or from other Cequent Sites or products. If you
choose to receive these additional services, Cequent will use your information
to provide them to you.
Newsletters and Email
If you provide us your email address and/or mailing address (whether as part of
our general website registration or for a specific newsletter or communication),
the contact information you provide will be used to send you the specific
newsletter, communication, or literature requested. In addition, you may receive
communications introducing you to other Cequent brands or Websites. These
materials may come in the form of regular mail or email, depending on the Site
you register on and the information you provide during registration.
We may also use your email address to send you transactional or administrative
communications (e.g., confirmation email when you purchase a product online or
when you sign up for, or unsubscribe from, a specific registration or activity),
as well as certain service-related announcements (e.g., notices about updates to
to our online services or technical support policies, or other related changes).
Collectively, these types of communications are referred to in this Privacy
Policy as “Administrative Communications.”
Sweepstakes, Contests, and Promotions
To enter an online sweepstakes, contest, or other promotion (collectively,
“Promotions”), you may be required to first register on a Cequent Website. The
information collected as part of a Promotion is used to determine your
eligibility, notify you whether you are a winner, and/or fulfill and deliver
prizes. If you are a winner, certain information about you (such as your name
and picture) may get posted to the Website.
For more information about Cequent Promotions, please see the official rules or
details posted with the specific Promotion.
Message boards and other interactive features
We may provide interactive features that allow you to post or publish messages,
stories or pictures on our Websites. Although we strive to protect those who use
and participate in these activities, we encourage you to be wary of giving out
personal information or images about yourself in public areas such as on a
message board or other online community-type feature. Such information can be
collected and used by people you don't know. As such, we cannot guarantee the
security and privacy of, and are not responsible for, any information you post
in these areas. Your use of these features is at your own risk.
Please note that if we choose to post a picture or message that you provide us
through one of these features, we may post, along with the picture or message,
certain non-personal information about you, such as your username, first name,
first initial of your last name, and/or city and state of residence.
Purchasing Cequent products online
Some of our Sites may allow you to purchase Cequent products through an online
shopping system operated by Cequent or by a vendor on our behalf while certain
products may only be available through third-party retailers. Cequent provides
links to unaffiliated third party sites that sell Cequent products. If you are
purchasing a product through the Cequent online shopping system, you will be
asked to provide your credit card information, including credit card number and
billing and shipping addresses, as well as other basic contact information
(e.g., phone, email address). This information is used to fulfill your purchase
and confirm your order.
If the online store you are visiting is operated by an unaffiliated third party,
we may provide you a direct link to the third party store for your convenience.
Please note, however, that these sites are not operated by Cequent and are not
with to sell Cequent products online and we will strive to work with online
retailers who (like ourselves) use industry-standard encryption when collecting
and processing orders through their websites. This helps prevent unauthorized
electronic access to sensitive financial information, such as your credit card
visiting before sharing any personal information such as your credit card
E-cards, tell-a-friend, and other one-time use features
Personal information requested for an e-card, tell-a-friend or other referral
feature, or other one-time use features (typically, names and email addresses)
is used on a one-time basis (e.g., to send the communication) and is not further
retained by Cequent. If these kinds of features are made available to children
under 13, they may be designed so that prior parental consent is not required.
Please be advised that in some areas of our Websites, you may be able to submit
information about yourself or the company you represent in a business capacity.
These areas may include a career section where you can submit a resume or job
application online or a section or contact form to handle media requests.
Although any personal information gathered in this context is used exclusively
for its intended purpose (e.g., a resume will be used for the job application
process only), such information is not otherwise subject to the terms of this
If you choose not to submit any personal information when requested, you may not
be able to participate in certain activities and personalized features on our
Websites and may limit the services and special offers we can provide you. For
example, if you refuse to share your email address, you will not be able to
receive any of our newsletters or otherwise register on our Websites. If you
refuse to provide your credit card number, you will not be able to purchase
products. However, to simply browse our Websites and learn more about our
products, you do not need to give us any personal information.
is a small file or record-keeping device that websites often store on a user's
computer. Storage of cookies on your system provides an easy and convenient way
for us to personalize or enhance your experience on our Websites and to make
your next visit more enjoyable.
We may keep track of Internet Protocol (IP) addresses to (among other things):
(i) troubleshoot technical concerns, (ii) maintain website safety and security,
(iii) restrict access to our Sites to certain users, and, (iv) better understand
how our Sites are utilized. An IP address is a number that is used by computers
on the network to identify your computer every time you log on to the Internet.
We (or a vendor on our behalf) may collect information in the form of logs -
files that record website activity and gather statistics about web users'
browsing habits. These entries are generated anonymously, and help us gather
(among other things) (i) a user’s browser type and operating system, (ii)
information about a user’s session (such as the URL they came from, the date and
time they visited our Site, and which pages they've viewed on our site and for
how long), and, (iii) other similar navigational or click-stream data. We also
use information captured in log file for our internal marketing and demographic
studies, so we can constantly improve and customize the online services we
provide you. Log files are used internally only, and are not associated with any
We may use web beacons (or clear GIFs) on our Websites or include them in the
e-mail messages we send you. Web beacons (also known as “web bugs”) are small
strings of code that provide a method of delivering a graphic image on a web
page or in an email message for the purpose of transferring data back to us. The
information collected via web beacons may include some of the information
described in the IP Address section directly above, as well as information about
how a user responds to an email campaign from Cequent (e.g., the time the email
is opened, where does the user link to from the email, etc.). We use web beacon
information for a variety of purposes, including but not limited to, site
traffic reporting, unique visitor counts, advertising and email auditing and
reporting, and personalization.
The information that you disclose on the Cequent Websites is collected by
Cequent or by a vendor acting on its behalf; and is used in accordance with the
practices set forth above. The following provides more specific information
about how and to whom we may disclose your information.
Agents and Contractors
We may use outside companies, agents, or contractors (“vendors”) to provide
support for the internal operations of our Websites and to assist us with
administering the Cequent online shopping system or the various programs and
promotions available on our Sites. In the course of doing so, these vendors may
come into contact with your personal information. However, we only give them
access to (or allow them to collect on our behalf) the information they need in
order to perform the specific tasks they’ve been hired to do. They have also
agreed to protect the confidentiality and security of this information.
Partners and Joint Promotions
From time to time, we may run a joint or co-sponsored program or promotion on
our Websites with another company, organization, or other reputable third party;
and, as part of this event, collect and process personal information. If your
personal information is being collected by (or is shared with) a company other
than Cequent as part of such promotion, we will let you know this at the time
your information is collected. Periodically, we may run a promotion on our Site
that features the products or services of another company and will give you the
opportunity to opt in to receive information directly from that third party
When doing any promotion involving another company, we may provide a separate
share any personal information, as we cannot guarantee they adhere to the same
privacy practices. If you do not want your information to be collected by or
shared with a company other than Cequent, you can always choose not to opt in or
participate in these events at the time the information is collected/requested.
Your California Privacy Rights
If you are a California resident, you may have the right to request and receive
certain information about our disclosure of personal information to third
parties for their direct marketing purposes, and your choices with respect to
such disclosures. However, our policy is not to share your personal information
with third parties unless you first opt-in to such disclosure or are first given
the opportunity to opt-out. This practice is disclosed in the preceding sections
with this requirement, you may contact us using the contact information provided
Legal and Business Transfers
We may also disclose personally identifiable information if we are required to
do so by law, or if in our good faith judgment, such action is reasonably
necessary to comply with legal processes, to respond to any claims, or to
protect the safety or rights of Cequent, its customers, or the public.
In the event of a merger or acquisition of all or part of or Cequent by another
company, or in the event that Cequent were to sell or dispose of all or a part
of the Cequent business, the acquirer would have access to the information
maintained by that Cequent business, which could include personal information,
subject to applicable law. Similarly, personal information may be transferred as
part of a corporate reorganization, insolvency proceeding, or other similar
event, if permitted by and done in accordance with applicable law.
information collection practices, please